SEO · Toronto
SEO services for Toronto businesses
We help small and medium businesses get found on Google and in AI answers, and we measure the work by enquiries, not by traffic charts. Because we build websites ourselves, the fixes we recommend are the fixes that get shipped.
SEO that is measured by enquiries
A report full of rising impressions is easy to produce and does not pay your bills. We set up tracking first, so that calls, form submissions and bookings are counted, and then we work backwards from them: which pages bring in enquiries, which searches they come from, and what stands between the next customer and your contact form.
That changes the work. Less time on vanity keywords, more on the pages and fixes that move real enquiries.
What is included
The work depends on what your audit finds. This is the full menu.
Technical SEO
Crawling and indexing, page speed, mobile usability, site structure, redirects, broken links and structured data. The plumbing that decides whether Google can read your site properly.
On-page SEO
Titles, headings, descriptions and page copy that match what your customers type, written to read well for a person first.
Content strategy
A plan for the pages and guides that answer your customers’ real questions, prioritized by how likely they are to bring in work.
Local SEO
Google Business Profile, local pages and reviews for businesses that serve a place. See our local SEO service for the detail.
AI search visibility
Making your business easy for AI assistants and Google’s AI answers to find and quote: clear direct answers, structured data, consistent facts and content written to be cited.
Earned authority
Links and mentions from real sources: directories that matter, partners, local organizations and press. We do not buy links or use link schemes.
Tracking and reporting
Google Analytics 4, Search Console and tag management set up properly, with a plain monthly report on what changed and what it produced.
How we work
Audit
A technical and content review of your site, your search presence and your competitors, ending in a short prioritized list.
Roadmap
We agree what to do first and why, with scope and price in writing before any work starts.
Fix and publish
Technical fixes and on-page changes go live first. We can make them ourselves on your site or hand a clear brief to your developer.
Build content
New and improved pages, one at a time, each with a clear job and a clear next step.
Measure and adjust
Monthly reporting tied to enquiries, then the next month’s plan based on what the numbers say.
SEO work we have done
Selected examples. The full set is in our work section.
Ang Law PC — law firm SEO
Google Business Profile rebuilt with 23 described services, structured data and FAQ markup, call and form tracking, and a rewritten homepage, delivered in the first month of an ongoing program.
See it →Carpet-cleaning business
A rebuilt site and SEO program that turned local search traffic into booked jobs. The client switched their paid ads off and the calls did not stop.
See it →Teambuilding Adventure
The website and search program for an outdoor team-building company serving corporate and school groups on Toronto Island and in Algonquin Park.
See it →A1 Auto Detailing
The website and local search program for a mobile detailing company serving Raleigh, Durham and Cary.
See it →Why work with a team that builds websites
Most SEO agencies write a recommendations document and wait for someone else to implement it. We design, build and maintain websites and software, so the same people who find the problem can fix it. That is faster, and nothing gets lost between an agency, a developer and whoever runs your ads.
If your site needs more than fixes, we can rebuild it with SEO designed in from the first page rather than bolted on afterwards.
Questions we get asked
How much do your SEO services cost?
It depends on the size of the site, your market and how much needs doing. We agree scope and price in writing before work starts, and ongoing work is a monthly rate scoped to what you need. A 15-minute call is enough to give you a rough number.
How long does SEO take to work?
Technical and on-page fixes can show effects within weeks. Competitive searches usually take months. We report monthly so you can see progress long before it shows up in your phone.
Do you guarantee rankings?
No. Nobody controls Google. We commit to clear scope, honest reporting and the work itself, and we show results in enquiries so you are not asked to trust a promise.
Do you do link building?
We earn links and mentions from real sources: relevant directories, partners, local organizations and press. We do not buy links or use schemes that put your site at risk.
Is SEO better than Google Ads?
They do different jobs. Ads bring traffic while you pay for it; SEO builds visibility that keeps working. One of our clients rebuilt their site and SEO, switched their paid ads off, and the calls did not stop. Many businesses use both, and we can help you decide the mix.
Do I need a new website for SEO?
Often not. Many sites need fixes rather than a rebuild. The audit tells us which, and we will say so plainly if a rebuild is the better investment.
What is AI search optimization?
It is making your business easy for AI assistants and AI answers in search to find and cite. That means clear direct answers on your pages, structured data, consistent facts about your business across the web and content worth quoting. It builds on good traditional SEO rather than replacing it.
Related services
Local SEO
Get found on Google Maps and in the local results when people nearby search for what you do.
Learn more →Website design
Fast, mobile-first websites designed to turn visitors into enquiries and bookings.
Learn more →Web development
Custom-coded websites, web apps and e-commerce, built in-house in Toronto.
Learn more →Want to talk about seo?
Tell us what you do and what you want more of. In 15 minutes we will say whether we are the right people and roughly what it would cost. If we are not the right fit, we will say so on the call.